Angeles Crest Christian Camp
From Inconsistent Growth to Record Results
Angeles Crest Christian Camp had a staff member dedicated to marketing who managed direct mail and website updates. But the rapidly changing digital landscape made it difficult for one person to manage and execute every channel effectively. Despite their best efforts, the camp’s marketing activities were fragmented, and results were inconsistent.
Revenue hovered around $800,000, fluctuating from year to year without predictable growth. “We had good years and bad years,” Dave recalls. “But we needed a strategy that would deliver consistent results and relieve me from constantly worrying about hitting budget.”
Soon after recognizing the need for a full-service marketing team, Dave attended a national Christian camp conference in California. There, he spotted a familiar face—Mark P. Fisher of Inspiring Growth.
At a previous national conference, Dave had attended one of Mark’s marketing seminars. He remembered being struck by Mark’s deep understanding of camp ministry, practical strategies, and real-world results from some of the largest camps in the country.
Now, seeing Mark again, Dave was reminded of that session and realized this was an opportunity. If Inspiring Growth could bring that same level of expertise and proven strategies to a camp of Angeles Crest’s size, it could be the breakthrough they needed.
“I knew Mark had worked with much larger camps,” Dave recalls. “But I also knew he understood our challenges and could help us think differently. When I saw him again at that conference, I knew I needed to explore what Inspiring Growth could do for us.”
What started as a conversation became a transformative partnership.
Building a Foundation for Growth
The first step was a digital audit to pinpoint gaps and opportunities. From there, Inspiring Growth built a comprehensive marketing plan and introduced tools—like spreadsheets and dashboards—that connected marketing activities directly to revenue results.
The strategy included:
Email Marketing
Storytelling and promotions that nurtured families and church leaders.
Website Development
Clear design, better user experience, and funnels to guide guests toward camp and retreat registration.
Unified Branding
Consistent look and feel across email, print, and digital.
Google Ads
Google Grant
Organic Social Media
Angeles Crest Christian Camp Landing Page Redesign
From Lack of Leads to Overflow
With digital marketing firing on all cylinders, Angeles Crest began to see a steady flow of new leads. The growth has been so significant that Dave is ready to take Angeles Crest to the next level.
“We’ve gone from 4,000 to 6,500 people annually and grown from $600,000 to over $1.2 million in guest group revenue and from $800,000 to over $2 million in total revenue,” Dave explains. “Now our revenue is stable and predictable. 2025 was a record year for us, and 2026 looks like it will exceed even that.”
Leadership Support and Coaching
For Dave, the partnership with Inspiring Growth was about more than marketing.
Mark provided executive coaching through weekly discussions and coaching, drawing on his own experience as both a camp marketing director and an executive director.
“Mark understands camps because he’s been in my shoes,” Dave shares. “He asks the right questions, helps me see the bigger picture, and coaches me through challenges so solutions present themselves.”
When challenges like fires, snowstorms, COVID, and economic downturns disrupted operations, Inspiring Growth adapted communications and strategies so Angeles Crest could continue serving guests and protecting revenue.
A Shared Success
Looking back, Kathi sees the decision to partner with Inspiring Growth as a turning point:
“I knew God had something more for Emmanuel Pines, but I had limitations in my knowledge and ability to grow the camp. Outsourcing what I wasn’t proficient in has led to rapid growth. As a camp director, I might be a general contractor in the morning and a landscaper in the afternoon. Marketing was one area I could hand off. And the results have been nothing short of amazing.”
Key Takeaways
SERVICES
- Executive Coaching
- Web Development
- Email Marketing
- SEO (Search Engine Optimization)
- Google Ads
Today, Angeles Crest is thriving.
With consistent branding, reliable digital marketing, and executive coaching, they’ve achieved record growth and positioned themselves for long-term sustainability.
Attendance is up, revenue has more than doubled, and the camp has a reputation for excellence in its community.
For Dave, the biggest relief is knowing he no longer has to stress over marketing. “I can focus on leading the camp because I know Inspiring Growth will deliver results. They’re professional, creative, and they care about me and my team as people—not just as clients.”