Emmanuel Pines Christian Camp
From Stalled Growth to Year-Round Momentum
When Kathi Terrell stepped into leadership at Emmanuel Pines Christian Camp in Prescott, Arizona, she saw both the beauty of the camp and its unrealized potential. But despite steady effort, growth was slow.
Seven years into her role as Executive Director, the camp was generating just over $900,000 annually.
Too many beds sat empty, too many weekends were unbooked, and outdated branding made it harder to attract new groups.
Kathi knew something needed to change. That’s when she heard about Inspiring Growth. A trusted colleague at a nearby camp had worked with Mark P. Fisher and his Inspiring Growth team and encouraged her to take the leap.
While the investment felt big, Kathi believed God had more in store for Emmanuel Pines. She prayed over the decision and moved forward in faith.
The Strategy for Growth
The Inspiring Growth team began with the basics:
Virtual Sales Support
A trained Inspiring Growth team member who knew how to strategically book, rebook, and optimize group reservations.
Brand + Website Redesign
Video Production
Google Ads
SEO (Search Engine Optimization)
Organic Social Media
Emmanuel Pines Virtual Tour
Results That Speak for Themselves
The impact was dramatic. In just 2 ½ years, Emmanuel Pines went from just over $900,000 to over $2 million in annual revenue—a 120% increase. Camper days and guest group bookings surged, and instead of struggling to fill the calendar, the camp now had enough new leads each month to stay full the entire summer, and most weekends year-round.
The growth wasn’t only financial. With a stronger pipeline and healthier revenue, the camp gained stability and confidence to keep reinvesting in its mission. And by using pricing strategies during peak demand, Emmanuel Pines maximized revenue without compromising its values.
Leadership Support Beyond Marketing
One of the most transformative pieces of the partnership was Mark’s executive coaching. Through weekly “cone of silence” meetings, Kathy has a safe space to process decisions, brainstorm solutions, and receive encouragement.
“Mark helps me see things differently,” Kathi explains. “He not only cheers me on, but he equips me with strategies to run the camp effectively and steward our resources well.”
Inspiring Growth also supports Kathi with her board relations. Inspiring Growth provides easy-to-read Board Reports, interprets data, and even joins meetings to explain strategies as needed. The board has gained confidence in Kathi’s leadership decisions because they can see the tangible results in both numbers and outcomes.
A Shared Success
Looking back, Kathi sees the decision to partner with Inspiring Growth as a turning point:
“I knew God had something more for Emmanuel Pines, but I had limitations in my knowledge and ability to grow the camp. Outsourcing what I wasn’t proficient in has led to rapid growth. As a camp director, I might be a general contractor in the morning and a landscaper in the afternoon. Marketing was one area I could hand off. And the results have been nothing short of amazing.”
Key Takeaways
SERVICES
- Executive Coaching
- Virtual Sales
- Web Redesign
- Brand Refresh
- SEO (Search Engine Optimization)
- Google Ads
- Video Production
For Emmanuel Pines, the leap of faith paid off.
With a modern brand, a strong digital presence, strategic sales, and leadership support, the camp has entered its most successful season ever.
Today, they’re thriving with a full calendar, higher revenue, and the systems to sustain year-round ministry.
Emmanuel Pines’ story shows what’s possible when camp leaders combine data-driven strategies, executive support, and the willingness to make bold changes.